This is another strategic acquisition in the opensource space for VMware, after Heptio in November 2018. Bitnami is best known for packaging opensource software in multiple formats (containers, public cloud, etc). Their creds on the Docker hub can’t go unnoticed. They also have a nice serveless solution that works with Kubneretes called Kubeless.
The self-assigned mission of Bitnami is nothing less than “make awesome software available to everyone, everywhere. We make it possible for anyone to quickly deploy software on the platform of their choice”. That definitely resonate with the strategy VMware is executing around their view of multicloud (vmware on AWS, vmware on Azure, VMware Cloud on DellEMC, etc …).